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INSIGHTS

Practical reads to help
you move faster.

Four reads on ad creative, Advantage+ campaigns, tracking and ad design. Each one answers a question we get asked before a project starts.

4 reads

A lone figure stands at the end of a pale concrete pier that runs out into a black sea, a small planet hanging low in the fog behind them
Ad creative

Why Your Meta Ads Get Clicks but No Sales

A high click-through rate only proves the first frame works. Here is the four-part check we run before anyone touches the budget.

5 min readby LeadMasterAgency
Nine dark stone monoliths stand in a black sea, one of them edged in pale mint light, with a tiny figure standing between themMeta Ads

Advantage+ Campaigns: When They Work and When They Waste Budget

Advantage+ is a budget decision, not a targeting switch. The setup we use, the three numbers we watch, and the point where we turn it off.

4 min read
Two thin concrete ledges cross a dark sea at different heights, one figure on the upper ledge, the same moonlight caught twice on the waterTracking

Why Meta Reports More Sales Than Shopify

Two dashboards, two numbers, one sale. The gap is usually the attribution window and duplicate events, not a broken pixel.

4 min read
Three dark stone slabs of different proportions rise from shallow black water, the square, portrait and wide shapes lit along one edge, a tiny figure standing beside themAd design

Ad Image Sizes and the 400-Pixel Test

Four sizes cover every Meta placement. The rest is contrast, safe zones and one habit: shrink the file before you approve it.

4 min read

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