Venteur Open Enrollment Ad Creatives

Overview

Six static creatives for Venteur, built for open enrollment. Three concepts, each delivered in a 1:1 feed size and a full-screen 9:16 story.

The brief was narrow: stop the scroll in a category where every ad looks like a stock photo of a smiling family, and make the offer clear before anyone taps.

Challenge

Open enrollment is a short window. A benefits buyer scrolling in November gives an ad about one second, and most insurance ads spend that second on a logo and a stock photo.

The only things that stop the thumb are a number, a deadline and an obvious next step. But the same message also has to work in a square placement and a full-screen story without reading as a stretched resize.

Outcome

Three concepts, two placements each, composed separately rather than scaled. The square frames stack the headline over the pointing hand and keep the quote button inside the safe area. The story frames use the whole 9:16 canvas, so the same offer fills the screen with no dead space at the top.

One concept leads with the saving, one leads with the moment the buyer is already in, and one explains the service in four labelled icons. Every frame carries the quote button and the Venteur mark, so the next step is always visible.

The set is built in Adobe Photoshop and exported at 1080 wide, the standard Meta feed and story widths.