Maida Smiles Dental & Invisalign Ad Creatives

Overview

We built five static Meta ad creatives for a UK dental clinic to bring in more patient leads and book more appointments.

Two treatments carried the campaign: full mouth dental implants and Invisalign clear aligners. Both cost real money. Both run on trust. Every ad had to answer the price question and the fear question before a stranger would tap.

Challenge

Nobody scrolls Instagram looking for a dentist. A cold prospect gives an ad about one second before deciding to keep going. Most clinic ads look the same: a stranger with perfect teeth and a logo. Nothing stops the thumb.

Price is the first question in a patient’s head. Hiding it behind a booking form pushes cost per lead up and fills the front desk with people who cannot afford the treatment.

Maida Smiles needed creatives that put the price on the image, show the treatment in detail, and send a ready buyer straight to the phone.

Outcome

Five 1:1 static creatives at 1080 × 1080, built in Adobe Photoshop. Three cover dental implants. Two cover Invisalign.

The implant ads lead with £249 per month and a lifetime warranty badge, set next to a 3D implant model. The Invisalign ads lead with the objection every patient has: straighten teeth without braces. One shows a patient holding a clear aligner. The other puts the aligner case on a clean blue studio backdrop. Both clinic numbers sit on every frame, so a buyer never has to hunt for the next step.

In the live Meta campaigns, the batch brought in more patient leads at a lower cost per lead and helped the clinic book more implant and Invisalign consultations.